JetBlue Brand Campaign

JetBlue brand campaign

Production Design, Art Direction


300x600 Animated Banner Endframes

300x250 Animated Banner Frames

728x90 Animated Banner Frames

 

While the JetBlue brand campaign “Just Alright Doesn’t Fly Here” spanned many media platforms from video, standard out of home and digital, my role was laying out digital elements such as banners, e-mail headers and digital out of home placements. This work included type-setting over 10 headlines in three or more aspect ratios each, storyboarding layouts for motion, and re-designing the campaign stamp for our Spanish versions.

Creative Director: Myles Alpress