JetBlue Brand Campaign
JetBlue brand campaign
Production Design, Art Direction
While the JetBlue brand campaign “Just Alright Doesn’t Fly Here” spanned many media platforms from video, standard out of home and digital, my role was laying out digital elements such as banners, e-mail headers and digital out of home placements. This work included type-setting over 10 headlines in three or more aspect ratios each, storyboarding layouts for motion, and re-designing the campaign stamp for our Spanish versions.
Creative Director: Myles Alpress