C21 Social
Century 21 Social
Art Direction
“The Key” Social Posts
“Hometown Experts” Social Posts
As the Art Director for this social campaign, I sourced stock images for our “Hometown Experts” social posts and worked with the rest of the creative team, photographer and retoucher to capture images of the Century 21 Key in a variety of doors around Boston for our “The Key” social posts. Both sets of images were created for agents to post on their social media platforms as conversation starters with potential buyers. “Hometown Experts” posts are based on the concept that C21 Agents are experts in their communities and can help homebuyers find the answers they need. “The Key” images are used as social media posts by Century 21 Agents to tell how a “C21 Agent is the key to finding your dream home.”
Creative Directors: Danny Streadbeck and Erek Vinluan | Copywriter: Wilsynn Wheat | Photographer: Erika LaPresto | Retouching: Jana Heidenreich